DC WILLIAMS SLIM LAUNCH

Legendary skateboarder Stevie Williams and DC alum re-launches the shoe that changed an industry. Raw talent, superhuman pop, and a style unmatched to this day set the stage for the mashup of Philadelphia street cred and athletic performance in skateboarding. Integrated DTC campaign and organic social postings fueled the launch event and core skate audiences around the world paid their respect to an era that changed everything.