TaylorMade-adidas Golf Tradeshow

TAYLORMADE-ADIDAS GOLF CREATES HUGE EXPERIENTIAL EXHIBIT TO CONNECT WITH FANS AT P.G.A. SHOW

The exhibit for TaylorMade/Adidas Golf Company looked more like an elaborate, futuristic village than a single exhibitor booth at the P.G.A. Merchandise Show. The company filled its 30,000-square-foot space with games, driving ranges, interactive activities, refreshments and product displays creating a huge buzz at the show. Creative direction for the interactive environment supports key product launches and combines entertainment and brand storytelling in a never before seen approach. This seasonal event launched TaylorMade-adidas to have a revenue shattering year.