KEEN UTILITY WORK BOOTS & APPAREL

Keen Utility drives innovation in work boot category, mixing Built in America pride with core brand values. With a category launch propelled 35% revenue increase for the Portland brand in five years, the Utility collection has built a solid foundation for growth.

Marketing activations include a retail store on wheels delivers a full shop at worksites and key retailers., while creative content franchise highlights the trailer’s journey and the tradespeople it serves. Key creative short videos introduce boot tech into product marketing campaigns.