KEEN UTILITY WORK BOOTS

Keen Utility drives innovation in work boot category, mixing Built in America pride with core brand values. Category launch propelled 35% revenue increase for the Portland brand in 5 years.

Marketing activations include a retail store on wheels delivers a full shop at worksites and key retailers., while creative content franchise highlights the trailer’s journey and the tradespeople it serves. Key creative shorts introduce boot tech into product marketing campaigns.