DC SHOES - PUSH YOUR OWN STORY

Rooted in brand heritage and inspired by the streets, Push Your Own Story was an integrated campaign with culture as its catalyst. Grounded in photography and street culture, it fused skateboarding, music, art, motorsports, and style into a gritty narrative of individualism.

As DC’s Brand Marketing Creative Director, I created the visual system and multi-channel strategy inlcluding brand films, retail design, and digital marketing positioning DC Shoes as a cultural leader.